Apple fritters or when I modeled for a day for Firenze4ever

Date giugno 18, 2012

My relationship with fashion is very peculiar, it began with a charcoal gray little dress I should have worn for an event in the Escada store in Florence a few years ago in one of my previous lives, immediately after the University, when I was an intern in a PR agency that dealt with events for luxury brands (do you remember The Devil Wears Prada? same thing, more or less, but set on the Florence Lungarni). Well, back to that dress: I had brought it wrapped in cellophane to prevent contamination, but when I wore it for the evening in the shop dressing room I found a nice grease spot right on the front.

At that point I should have realized that everything, even the fate, was driving me into the kitchen. It took me a few more years but eventually I found my natural environment. That night I wore my office oversized comfy gray trousers and a sequined top that had a reason why under the dress but definitely not over that kind of trousers!

A few weeks ago I was contacted to take part to Firenze4Ever, an event organized by LuisaViaRoma - an historic Florentine fashion store – for the launch of the  2012/13 autumn-winter collection. This year, food and fashion were associated, as Italian excellences, in a single event to present the new winter outfits in unusual contexts, but certainly more congenial for me: Florentine trattorias and restaurants were the backdrop to coats, pants, and sometimes deliberately exaggerated and eccentric t-shirts.

They asked me to cook a wintry dish – I chose delicious and homely apple fritters – in the Florentine trattoria Coco Lezzone, and this was the easy part. Then I was supposed to wear a dress of the new winter collection – a dress, a fashion dress, me, a more than curvy model… this is the point were I got anxious. This is a sore point, though I tend to think at me as a rational adult, and it still gives me a hard time: the relationship with my body. When I realized I was supposed to wear a high fashion dress, the first thing that came to my mind was the size, surely it would have been a problem finding one for me.

Even though I pay attention to my diet, my work, my passion for food, my curiosity and my constitution lead me to be soft and Mediterranean, so to speak. It is not an excuse, if I went to the gym every day maybe I could be more lean and toned, but I always find something better to do… so I thought that perhaps, maybe, for me it is not so important to be as dry as a ham, and that if I pass over a few curves, so can do the others.

Or perhaps, more likely, given that others will surely pass over and not weigh me with eyes the first time they see me, I should finally get over it and take as a fact that the world is beautiful because is varied, some are fit, some less, the important thing is to smile, outside and inside, with your lips, eyes and heart.

I arrived to the LuisaViaRoma store smiling to give me courage – and listening to Bruce Springsteen to boost myself – but it was all easy, fun and new. Although I was the odd one who took photos of a wonderful piece of beef carpaccio rather than the last branded t-shirts, I didn’t feel out of place, and the make-up session was fun and instructive, another good chance to learn to value what we have. Then came the dreaded moment of the choice of the dress, I was assigned even an assistant, and eventually, once we stated that mini dresses, second skin t-shirts and skinny jeans were not my cup of tea, we opted for a beautiful Antonio Marras coat. The style of the embroideries of the coat refers to the traditional head scarf people wear in Sardinia. I am even more proud to have worn such an outfit with a cultural meaning and a story behind it.

[Photo by Sofie Delaux - The Curious Eater]

Oh! let’s not forget the recipe! the apple fritters recipe is one of the first recipes I published here, but I always forget how good and simple they are, crunchy and sugary outside with a soft fruit filling. I look at them, lightly dusted with sugar, and I realize once again why I like to eat, I bite on them with satisfaction and pleasure, loving each moment, when the sugar crunches under my teeth, when the apple slowly melts on my tongue till the very end, when I lick my fingers clean.

It ‘s a matter of enjoying life and taking pleasure from it, and I enjoy life with all my senses!

Apple fritters
 
Prep time
Cook time
Total time
 
Author:
Recipe type: Dessert, fruit
Serves: 2 people
You’ll need
  • 2 Golden Delicious apples
  • 1 egg
  • 2 tablespoons of flour
  • 2 tablespoons of lager beer
  • 1 pinch of salt
  • 1 tablespoon of extra virgin olive oil
  • peanut oil for frying
  • sugar to decorate
How to make it
  1. Beat the egg in a bowl, add a pinch of salt and the flour and pour in the extra virgin olive oil and the beer: if needed, add a tablespoon of water to make a smooth but not too liquid batter. It is supposed to cover the apples, not to slide off!
  2. Peel the apples, core them paying attention not to break them and cut the apples into horizontal slices, 1 cm thick.
  3. Heat the olive oil in a large frying pan. The right moment to fry the apples is when the oil starts to smoke, as grandma says. Dip the apple slices into the batter and deep fry them until cooked through and golden on both sides.
  4. Transfer the apples into a plate lined with a paper towel. Sprinkle the fritters with icing sugar and serve them warm.

Read the other bloggers reportages and recipes following all the blog links here.

[Photo by LuisaViaRoma]

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20 Responses to “Apple fritters or when I modeled for a day for Firenze4ever”

  1. Rosa said:

    What a wonderful/beautiful model you make! Those apple fritters are really lovely too.

    Cheers,

    Rosa

    [Rispondi]

  2. Anne's Kitchen said:

    Honey, it really is all about different shapes in life – all I say is apple and pears, and they’re both lovely :-) Love the apple fritters! x

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    Juls @ Juls' Kitchen Risposta:

    and both perfect complement for a pie! ;) x

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  3. Ruby said:

    You’re such a stunning woman! I hope you are able to truly let go of your body-consciousness, but I know from my own experience that it’s very hard (almost impossible) to do. Still, I love what you wrote about smiling inside and out, and as long we keep trying to do that then maybe we’ll get there eventually? :-)

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    Juls @ Juls' Kitchen Risposta:

    Ruby, I am flattered! knowing that it is hard for many women makes it easier somehow, isn’t it?

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  4. Medeja said:

    Oh deep fried things are so delicious and sinful.. :)

    Btw, thanks for the wine and olive oil cookie recipe :) I hope you don’t mind I borrowed it :)

    [Rispondi]

    Juls @ Juls' Kitchen Risposta:

    I don’t mind, well done! ;)

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  5. Regula @ Miss Foodwise said:

    You look so pretty in that coat!
    But you look especially pretty because of your beautiful smile, standing there proud of your baked goods!
    We are skinny in the eyes of the people from the past, people we know as models would have been considered ill in th eold days.
    It’s all a matter of who is lookin at you.
    Curves rule girl!
    xxx

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    Juls @ Juls' Kitchen Risposta:

    we talked a lot about this, we’re 50′s inside and outside! x

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  6. Joy said:

    The apple fritters look great.

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  7. Marina@ Picnic at Marina said:

    Lovely coat, you look awesome in it!

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    Juls @ Juls' Kitchen Risposta:

    thank you Marina!

    [Rispondi]

  8. Julia said:

    Apple fritters, my mother always made them…how could I have forgotten!
    I think beauty does not depend on size, and you’re looking beautiful!

    [Rispondi]

    Juls @ Juls' Kitchen Risposta:

    we should learn it by heart, anyway, thank you so much! x

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  9. Becs @ Lay the table said:

    They look gorgeous and you look fantastic – Italians are always so damn stylish!

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    Juls @ Juls' Kitchen Risposta:

    oh! I’ve always loved the Spanish and British fashion, go figure!

    [Rispondi]

  10. Rodzilla said:

    “It ‘s a matter of enjoying life and taking pleasure from it, and I enjoy life with all my senses!”

    I ame across this post from the foodbuzz daily feature, and I’m glad I did. The recipe is great, but the message was even better. Health is much more than appearance, and if it were..it wouldn’t be one size fits all. Glad you have a balance, and you looked great.

    [Rispondi]

  11. a little on my lately and the mjolk book / Herriott Grace said:

    [...] this song this pizza truck these images (via) blood orange cocktails summer berry tarts! this bag these sandals and these apple fritters [...]

  12. Tiffany said:

    These sound and look amazing! Apples are some of the tastiest cooked fruit around.

    [Rispondi]

  13. Apple Fritters | Food & Restaurant said:

    [...] recipe is based on one from Juls’ Kitchen, the blog of a lovely Italian lady – one of the few bloggers I’ve had the pleasure to [...]

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